The small storybooks that are being handled by our people—what are they? Many of them contain nothing of more value than can be obtained in any bookstore. We have books of great value, which should be recommended to the people; but it pains me to see our papers recommending and our people handling so many storybooks. These books may be excellent in some ways, but they do not contain the knowledge we should hunger and thirst to obtain in this period of the earth’s history….
Let all the publications issued from our presses be of a character to give food to the soul. The Word of God is not half comprehended. PM 212

The power and efficiency of our work depend largely on the character of the literature that comes from our presses. Therefore great care should be exercised in the choice and preparation of the matter that is to go to the world. The greatest caution and discrimination are needed. Our energies should be devoted to the publication of literature of the purest quality and the most elevating character. Our periodicals must go forth laden with truth that has a vital, spiritual interest for the people. PM 48.1

The book work should be the means of quickly giving the sacred light of present truth to the world. The publications that come forth from our presses today are to be of such a character as to strengthen every pin and pillar of the faith that was established by the word of God and by the revelations of His Spirit. CM 3.1

God has placed in our hands a banner upon which is inscribed: “Here is the patience of the saints: here are they that keep the commandments of God, and the faith of Jesus.” Revelation 14:12. This is a distinct, separating message, a message that is to give no uncertain sound. It is to lead the people away from the broken cisterns that contain no water, to the unfailing Fountain of the water of life. PM 48.2

There are times when words of reproof and rebuke are called for. Those who are out of the right way must be aroused to see their peril. A message must be given that shall startle them from the lethargy which enchains their senses. Moral renovation must take place, else souls will perish in their sins. Let the message of truth, like a sharp, two-edged sword, cut its way to the heart. Make appeals that will arouse the careless and bring foolish, wandering minds back to God. PM 95.4

Let our periodicals be devoted to the publication of living, earnest matter. Let every article be full of practical, elevating, ennobling thoughts, thoughts that will give to the reader help and light and strength. Family religion, family holiness, is now to be honored as never before. PM 95.3

We are now altogether too near the close of this earth’s history to keep before the attention of the people a class of books which do not contain the message which our people need. Draw their attention to books treating on practical faith and godliness. Cleanse and sanctify the camp. There is an abundance of books which will give light to the world. CM 141.4

At the same time nothing savoring of a harsh, denunciatory spirit is, under any circumstances, to be indulged. Let our periodicals contain no sharp thrusts, no bitter criticisms or cutting sarcasm. Satan has almost succeeded in expelling from the world the truth of God, and he is delighted when its professed advocates show that they are not under the influence of truth which subdues and sanctifies the soul.
Let the writers for our periodicals dwell as little as possible upon the objections or arguments of opponents. In all our work we are to meet falsehood with truth. Put truth against all personal hints, references, or insults. Deal only in the currency of heaven. Make use only of that which bears God’s image and superscription. Press in truth, new and convincing, to undermine and cut away error. PM 96.3