The power and efficiency of our work depend largely on the character of the literature that comes from our presses. Therefore great care should be exercised in the choice and preparation of the matter that is to go to the world. The greatest caution and discrimination are needed. Our energies should be devoted to the publication of literature of the purest quality and the most elevating character. Our periodicals must go forth laden with truth that has a vital, spiritual interest for the people. PM 48.1

God has placed in our hands a banner upon which is inscribed: “Here is the patience of the saints: here are they that keep the commandments of God, and the faith of Jesus.” Revelation 14:12. This is a distinct, separating message, a message that is to give no uncertain sound. It is to lead the people away from the broken cisterns that contain no water, to the unfailing Fountain of the water of life. PM 48.2

The small storybooks that are being handled by our people—what are they? Many of them contain nothing of more value than can be obtained in any bookstore. We have books of great value, which should be recommended to the people; but it pains me to see our papers recommending and our people handling so many storybooks. These books may be excellent in some ways, but they do not contain the knowledge we should hunger and thirst to obtain in this period of the earth’s history….
Let all the publications issued from our presses be of a character to give food to the soul. The Word of God is not half comprehended. PM 212

Let our periodicals be devoted to the publication of living, earnest matter. Let every article be full of practical, elevating, ennobling thoughts, thoughts that will give to the reader help and light and strength. Family religion, family holiness, is now to be honored as never before. PM 95.3

There are times when words of reproof and rebuke are called for. Those who are out of the right way must be aroused to see their peril. A message must be given that shall startle them from the lethargy which enchains their senses. Moral renovation must take place, else souls will perish in their sins. Let the message of truth, like a sharp, two-edged sword, cut its way to the heart. Make appeals that will arouse the careless and bring foolish, wandering minds back to God. PM 95.4